Cristian Enrique Geldes, Felzensztein Jimenez, Christian, Palacios Fenech, Javier.
Industrial Marketing Management.
2017.
Innovation in a firm may be non-technological, such as organizational and marketing innovation, and technological, such as product and process innovation. The aim of this article is to explore how different types of innovation affect the innovation development of the firm across industries. We chose Chile as an emerging market context. Our results show that only product innovations affect significantly….