Exploring the incorporation of values for sustainable entrepreneurship teaching/learning

The objective of the “United Nations Decade of Education for Sustainable Development”, during the period 2005 to 2014 is to integrate the principles, values and practices of sustainability in all aspects of education. The aim is to stimulate behavior changes, which will allow the creation of an economic, social and environmentally sustainable future. Sustainable entrepreneurial behavior is relevant for carrying out these changes. This paper tries to find the way to promote a sustainable entrepreneurial vision through the incorporation of new values for teaching/learning of potential entrepreneurs from the moment when the idea is born for creating a for-profit, non-profit or hybrid organization. Generating a change of perspective from the beginning of the entrepreneurship process is sought for fostering the birth of organizations that respect the environment and are responsible when confronting social problems, besides being profitable. All this involves a great challenge to all agents implicated in the process.